.Marketing Content Creation .Marketing Consulting
Marketing Content Creation
Right now,
Content Marketing is arguaby the hottest and most cost effective way to attract attention, engage an audience, and promote a business.
So what are the main types of content we can help you with and how does it work?
Keep reading and find out!
Marketing Content Creation
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Marketing Content refers to the creative digital assets required to execute this approach and can include:
Photography
Cinemagraphs & Gifs
Promo Videos
Music Videos
Print Ads
Display Ads
Social Media Images
Websites
Infographics
eBooks
White Papers
Sales Presentations
Brand Styleguides
We ARE HERE TO HELP
There are just 6 simple steps to having us produce an effective, efficient, professional marketing content for your business. Throughout each step you will benefit from free expert marketing consulting expertise to ensure your product or service is positioned correctly and your company/brand values are reinforced.
FREE CONSULTATION
We meet and ask questions to ensure we understand your business goals, positioning, brand values, budget, timeframe and other specific needs.
EVALUATION
The team will huddle and develop a proposal tailored to your specific needs and business. The team is comprised of experts in their field. The proposal can be refined and once agreed we set to work on exceeding your expectations.
LAUNCH
Blast off!! The most rewarding step of all.
You are now poised for growth with fresh well-crafted content packaged together in a consistent look that enhances your online presence, delivers new customer insights and unlocks new business.
REFINEMENTS & TESTING
As the project takes shape we seek your input and make refinements. It's a creative process and everyone has an opinion but we will guide you with our expertise.
Then we test to make sure the elements indidually and collectively deliver to the brief.
CONTENT PRODUCTION
For high quality, impactful, content that will engage and entice your customers you need to use professionals. We take care of this with our team of proven experts in their field, including photographers, directors, makeup/hair/wardrobe stylists, models, retouchers, designers, programmers, and testers.
DESIGN
Whether it's just photography, video, or our entire suite of services, we adhere to the principles of Smart Design for:
• Reinforcing brand values
• Fast, safe, reliable performance
• Simple interface, accurate info
• Consistency across content & media
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PHOTOGRAPHY
High quality imagery lies at the heart of most successful marketing campaigns.
Producing memorable images requires creativity, good technique, the right equipment and a talented team of professionals commited to bringing their 'A' game. Raise your game and let us give you a pro look.
Videography
Audio visual content adds another impactful dimension to your marketing campaign and can cut through the clutter to engage your target market.
Audio visual content can be as simple as a 2-3 second GIF file or as complicated as a 5 min music video with quality audio syncing, effects, and color grading for a cinematic look.
Let us develop your concept and bring it to life, including: Promo Videos, Music Videos, How-To Videos, Interviews, Presentations
Video Blogs (Vlogs)
Did you know?
52% of marketing professionals worldwide name video as the type of content with the best Return on Investment.
WEBSITES
These are the virtual storefronts and hubs for most marketing activities. The look and performance of a website reflects the brand itself.
Websites are a the leveler for small to medium size businesses. For relatively low cost you can establish an online presence which will compete with the best in class companies in your sector.
Let us add some 'spice' to your existing site with fresh eye-catching and high quality marketing content designed to engage and wow your target customers.
Or, if you're just starting out let us do the heavy lifting. We will design, build and optimize your website so you can focus on your business.
Did you know?
Nearly 80% of people will look at your website before deciding to do business with you.
Other Marketing Content
Brand Styleguides
A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view.
White Papers
A white paper is a persuasive document that usually describes problems and how to solve them. The white paper is a crossbreed of a magazine article and a brochure.
Case Studies
Case studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality.
Sales Presentations
A sales deck is a presentation, in slide format, that you can present or pitch to clients to give them data on the company as well as on its key facts and figures.
Infographics
Infographics are graphic visual representations of data that are intended to present complex information quickly and clearly.